文/sciascia

挑棒棒，小時(shí)候誰(shuí)沒(méi)有玩過(guò)這游戲呢？看來(lái)經(jīng)典的游戲是不分國(guó)界的，外國(guó)的創(chuàng)意人員也對(duì)此青睞有加，將此運(yùn)用到了Vanish洗衣劑廣告創(chuàng)意里。密密麻麻的紅色皮卡棒下那穿藏于里面的綠色棒棒，即使高手來(lái)了也不一定能把綠色棒完好的挑出來(lái)吧。這里密密麻麻的皮卡棒就像放大了的衣織紋路，對(duì)于Vanish “洗凈格外艱難的污漬”的廣告訴求表現(xiàn)的相當(dāng)?shù)轿唬页錆M了童趣和懷舊的情感訴求。

Advertising agency: Euro RSCG, Tel Aviv, Israel
Chief Creative Officer: Ben Sever
Executive Creative Director: Ben Sever
Art Director: Ale Feldman
Copywriter: Oded Nadir
Photographer: Yisrael Cohen
Agency Producer: Dana Caro
Head of Account management: Maya Cohen
Account Executive: Yael Eichenwald
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