文/sciascia

挑棒棒，小時(shí)候誰沒有玩過這游戲呢？看來經(jīng)典的游戲是不分國界的，外國的創(chuàng)意人員也對此青睞有加，將此運(yùn)用到了Vanish洗衣劑廣告創(chuàng)意里。密密麻麻的紅色皮卡棒下那穿藏于里面的綠色棒棒，即使高手來了也不一定能把綠色棒完好的挑出來吧。這里密密麻麻的皮卡棒就像放大了的衣織紋路，對于Vanish “洗凈格外艱難的污漬”的廣告訴求表現(xiàn)的相當(dāng)?shù)轿唬页錆M了童趣和懷舊的情感訴求。

Advertising agency: Euro RSCG, Tel Aviv, Israel
Chief Creative Officer: Ben Sever
Executive Creative Director: Ben Sever
Art Director: Ale Feldman
Copywriter: Oded Nadir
Photographer: Yisrael Cohen
Agency Producer: Dana Caro
Head of Account management: Maya Cohen
Account Executive: Yael Eichenwald
Planner Director: Uri Oren
Planner: Pnina Wiessman