怎樣讓你的卡車(chē)顯得比其他人的都大？

Hino大卡粉刷了碼頭倉(cāng)庫(kù)的庫(kù)門(mén)，讓它看上去就是一輛Hino 的尾巴。每當(dāng)有貨車(chē)到此卸貨，看上去就是鉆進(jìn)了一輛Hino卡車(chē)?yán)?mdash;—誰(shuí)大誰(shuí)小，還用說(shuō)嗎！

這種“戰(zhàn)略上藐視敵人”、直接拉開(kāi)“輩分”的思維，競(jìng)爭(zhēng)廣告頗可借鑒。

We took advantage of our loading dock (cargo bay) doors, and with the aid of our outdoor made them look like the back of a Hino Truck. At the moment in which delivery trucks arrived with merchandise, it gave the ilusion that they were depositing thier deliveries into a Hino Truck.

Advertising Agency: P4 Ogilvy & Mather, Panama
Chief Creative Officer: Pinky Mon
Director Creative: Jonathan Lasso
Copywriters: Humberto Alvarado, Dennis Icaza
Art Directors: Roberto Perez, Edmar Quiros
Executive Producer: Raynier Villalobos
Account Manager: Liseth Fong
Photographer: Abdel Perez
Print Producer: A.S Graphics