文/vivi

悲傷失望的狗狗。

乍看會以為是狗糧廣告，告訴你吃不到這個牌子的狗糧，狗狗們就會如此心情郁悶。

還好不是，創(chuàng)意在這里拐了個小彎。狗狗們的悲傷，緣于Perdigão牌火雞，如今推出了無骨系列……有趣到位的洞察，對狗狗們來說，人們的食物從來不重要，重要的是留下了什么骨頭吧！

Advertising Agency: Y&R, São Paulo, Brazil
Chief Creative Officer: Rui Branquinho
Creative Directors: Alexandre Vilela, Felipe Gall, Rui Branquinho, Flavio Casarotti
Art Directors: Eiji Kozaka, Kleyton Mouro
Copywriters: Marcelo Conde, Roberto Kilciaukas
Account Director: Valeria Ordonhez
Planners: Fernanda Flandoli, João Gabriel, Yeda Beraldo
Client Team Director: Eduardo Bernstein
Photographer: Mauricio Nahas
Print Producers: Elaine Carvalho, Flavio Zamboni
Account manager: Flavia Fusco
Art Buyer: Monica Beretta
Media team: Gustavo Gaion, Gabriela Ben David