Zeeg2聲效公司DM：聲音的秘密
文/vivi
人們往往對影片中的各種聲效來源抱有幾分好奇而又不得其解，專業(yè)的生效公司Zeeg2為您解惑。
從他們發(fā)送的DM中你可以學習到，心臟的聲音可以來自一張不斷打開、收起的紙片，骨頭斷掉的聲音源于一把意面，而一個訂書機就可以制造槍響……收到這些DM的廣告公司同仁們，除了玩得不亦樂乎，應該也會很buy Zeeg2這句口號：現(xiàn)在你知道心跳的聲音是怎么來的了，其余的聲音就交給我們吧！
Many commercials instigate curiosity about the sounds we hear and how they are produced. After all, the triggering of a gun doesn’t necessarily mean the commercial protagonists are holding one. For instance, when we hear a heart beating, people are not all connected to appliances to enhance the sound of their heartbeats. From this idea, Zeeg2, a sound producer, decided to demystify and show how some sound effects are artificially made. The company sent by mail an interactive kit for people to handle and reproduce the sounds we hear in advertisements. The action’s creation is signed by DDB Brasil.
Advertising Agency: DDB, Sao Paulo, Brazil
Creative Directors: Sergio Valente, Marco Versolato, Wilson Mateos, Luciano Lincoln, Guilherme Jahara
Creatives: Ricardo Salgado, Rafael Voltolino, Fernando Pereira
Account Supervisors: Maristela Pati Correa, Tania Pena, Maria Helena Addesso
