固特異輪胎:If it's not goodyear,good luck.
文/vivi
如果沒(méi)有固特異輪胎,你的車不過(guò)是個(gè)失去控制、隨波逐流的圓球。
If it's not goodyear,good luck.如果不是固特異,那么,祝你好運(yùn)……
好意味深長(zhǎng)的一句話。不過(guò),能把恐懼訴求制作得這么精美甚至萌感十足,也是十分討喜的:)
If it's not Goodyear, good luck.
Advertising Agency: Y&R, São Paulo, Brazil
Chief Creative Officer: Rui Branquinho
Creative Directors: Felipe Gall, Rui Branquinho, Flavio Casarotti, Alexandre Vilela
Art Directors: Daniel Salles, Jose Neto
Copywriter: Samir Mesquita
Planners: Fernanda Flandoli, Flavio Proença
Client Team Director: Rui Moreira Luciana Guidi
Photographer: CGI Getty Images
Designer: Lars Erik Fisk
Print Producers: Elaine Carvalho, Flavio Zamboni
Illustrator: CWF3D
Account managers: Valeria Ordonhez, Claudia Menezes, Felipe Wanderley
Art Buyers: Monica Beretta, Stephanie Wang
Media team: Gustavo Gaion, Gabriela Ben David
Published: June 2012
