文/Aoi

墨西哥-美國的邊境線上最近新添了一道風景線——雀巢的廣告牌。中部空出一只眼睛的形狀，當太陽升起，某一個時刻正好嵌進眼睛里，像一只發(fā)光的眼球。而雀巢的用意也不難理解——咖啡和陽光，都能把你叫醒。

Credits

Agency: Publicis Mexico
Client: Nescafé
Chief Creative Officer : Héctor Fernandez
Creative Director: Jessica Apellániz / Luis "Madruga" Enriquez
Copywriter: Alan Ramirez
Account: Juan Carlos Tapia / Gabriela Fernandez / Lennin Rodríguez
Production Company: The Lift
Producer: Laura Acevedo
Photography Producer: Marco Pozos