文/Aoi

墨西哥-美國(guó)的邊境線(xiàn)上最近新添了一道風(fēng)景線(xiàn)——雀巢的廣告牌。中部空出一只眼睛的形狀，當(dāng)太陽(yáng)升起，某一個(gè)時(shí)刻正好嵌進(jìn)眼睛里，像一只發(fā)光的眼球。而雀巢的用意也不難理解——咖啡和陽(yáng)光，都能把你叫醒。

Credits

Agency: Publicis Mexico
Client: Nescafé
Chief Creative Officer : Héctor Fernandez
Creative Director: Jessica Apellániz / Luis "Madruga" Enriquez
Copywriter: Alan Ramirez
Account: Juan Carlos Tapia / Gabriela Fernandez / Lennin Rodríguez
Production Company: The Lift
Producer: Laura Acevedo
Photography Producer: Marco Pozos