文/Aoi

眾所周知，《花花公子》（Playboy）是一本著名的美國(guó)成人娛樂(lè)雜志，圖片極其香艷火辣，以“品味高尚”、“樂(lè)而不淫”為準(zhǔn)則。在新發(fā)布的平面廣告中，沒(méi)有了真人美女，以手繪取而代之，勁頭看似有所削弱，實(shí)際上只是表達(dá)地稍微隱晦了一點(diǎn)。

Pleasure in your hands。Playboy Magazine。手上的歡愉。《花花公子》雜志。

Advertising Agency: Neogama BBH, São Paulo, Brazil

Creative Directors: Alexandre Gama, Márcio Ribas

Copywriter: Rodrigo Senra

Art Director: Daniel Poletto

Account Director: Silvia Tommasini

Photographer: Marcus Hausser

Illustrator: ODA Estúdio

Account manager: Fábio Losso

Account team: Diego Passos, Amanda Limberte