固特異輪胎：有時(shí)候 就是停不下來(lái)
文/vivi
雜志中突然出現(xiàn)一張用泡泡包裝紙制作的廣告，你會(huì)怎么做？
一個(gè)一個(gè)摁下去。
到這種時(shí)候，手指頭總是停不下來(lái)。哪怕摁著摁著，泡泡中突然出現(xiàn)一頭牛或是騎自行車的小女孩兒！等你發(fā)現(xiàn)的時(shí)候，也許手指頭早就無(wú)情地摁下去了……
在實(shí)際行駛中，真碰到類似情況而輪胎卻“停不下來(lái)”時(shí)，闖的禍可大多了。固特異特勞抓地輪胎也許不能讓你免于摁泡泡這種輕微強(qiáng)迫癥，卻一定可以讓你在關(guān)鍵時(shí)刻剎得住車。
“Sometimes it’s not easy to stop.
Efficient grip tyres.”
Advertising Agency: Y&R, Sao Paulo, Brazil
Chief Creative Officer: Rui Branquinho
Creative Directors: Rui Branquinho, Flavio Casarotti, Alexandre Vilela, Felipe Gall
Art Director: Leandro Camara
Copywriter: Fabio Tedeschi
Print Production: Robinson Silva, Elaine Carvalho, Flávio Zamboni
Art Buyer: Monica Beretta
Account Supervisors: Valeria Ordonhez, Claudia Menezes, Felipe Wanderley
Advertiser’s Supervisors: Rui Moreira, Luciana Guidi
Planners: Fernanda Flandoli, Flavio Proença
Media team: Gustavo Gaion, Gabriela Ben David
