文/vivi

蟑螂是種神秘而又可惡的生物，千萬不要因為它的忽隱忽現(xiàn)而忽略對它的剿殺。

為了讓人們提高警惕，TBWA做了一系列的“實地展示”，在墻體裂縫中，通過微觀布景展示了蟑螂們讀書看報聊天飲宴的逍遙生活。并且，據(jù)說這些蟑螂可是真“人”出鏡。

俗話說眼不見心不煩，眼見這些害蟲們過得如此逍遙，是不是該要磨刀霍霍了！除了激發(fā)人們的斗志，這個活動也宣傳了殺蟲噴霧Doom Fogger能夠直搗蟑螂老窩的功效。

TBWA Hunt Lascaris Johannesburg’s brief was to conceptualise an outdoor campaign that illustrates that Doom Fogger gets into every nook and cranny, killing insects before they get too comfortable. Using cracks on outdoor walls, they created a make-believe world, showing cockroaches in different environments. This was achieved by creating miniature furniture and using actual cockroaches to depict real life scenarios inside the cracks.

Advertising Agency: TBWAHuntLascaris Johannesburg, South Africa
Executive Creative Directors: Adam Livesey, Matthew Brink
Creative Director: Justin Wright
Art Director: Sifiso Nkabinde
Copywriter: Thokozani Mashigo
Artistic Model Directors: Russell Scott, Chris Drake
Account Director: Nobesuthu Cele
Agency Producer: Sharon Cvetkovski
Photographer: Russell Scott
Illustrator: Pantopia Studio cc
Account manager: Vanessa Maselwa