文/vivi

一位性感的兔女郎，在向PLAYBOY創(chuàng)始人、傳奇的休·海夫納（Hugh Hefner）道賀生日。

就這樣而已？那廣告主——澳洲著名內(nèi)衣、襪業(yè)品牌 Palmers未免也太過狗腿而浪費(fèi)了。且慢，看看這熟悉的兔耳朵，原來是一雙穿著絲襪的美腳，廣告主的產(chǎn)品終于出現(xiàn)了有木有？！而且很巧妙：）

Our client Palmers, the Austrian market leader in lingerie, briefed us to create an advertisement for the 40th anniversary of the Playboy Magazine. Instead of congratulating the magazine, we decided to speak directly to its legendary personification, Hugh Hefner. With a sexy model in Palmers stockings who looks like one of his typical Playboy Bunnies, by simply crossing her legs behind her head. By staging one of the main articles of the Palmers product line and using it to point at the ears of the Playboy bunny, we have combined creativity and strategy in a quite sexy way.

Advertising Agency: Interone, Germany
Executive Creative Director s: Marco Mehrwald, Thomas Pakull
Creative Directors: Shin Oh, Gunnar Immisch
Copywriter: Tobias Schwarz
Art Director: Alex Hellmich
Photographer: Kourtney Roy
Art Buyer: Inga Christensen
Account Supervisor: Katharina Aschauer
Account Manager: Lara Timm
Published: April 2012