文/Aoi

B & B 是bed and breakfast的簡(jiǎn)稱，直譯為住宿+早餐，是流行于歐美的度假旅館。只是產(chǎn)地價(jià)格信息，卻能用吐司代表床墊，用生菜、火腿等代表床單被子，毫無違和感的結(jié)合了住宿+早餐。促銷廣告能做出心思，“簡(jiǎn)約，而不簡(jiǎn)單”呀。

雙人間61,00€起

單人間45,50€起

Advertising Agency: Publicis, Frankfurt, Germany
Executive Creative Director: Volker Schrader
Creative Directors: Diana Sukopp, Mathias Henkel
Art Directors: Anne Henkel, Christian Kuzman
Copywriter: Felix Seiffert
Photographer: Marc Wuchner
Art Buyer: Katja Bonnert
Retouch: Werner Schlaghecken
Craft: Anne Henkel
Published: July 2012