文/Aoi @頂尖文案topys

帶語音導(dǎo)航系統(tǒng)的Fiat車廣告。系列平面算不得精美，而勝在洞察。仔細(xì)想想，當(dāng)你行駛在陌生的地方又找不到方向，是不是街道、建筑全都變得毫無辨識度？方向感靠不住，還得靠導(dǎo)航。

文案：

When you're lost, everywhere seems the same.

Punto T-Jet with Blue&Me NAV, Voice-activated navigation system.

Advertising Agency: Leo Burnett Tailor Made, Sao Paulo, Brazil

Executive Creative Director: Marcelo Reis

Creative Director: Guilherme Jahara

Art Directors: Bruno Bueno, Rodolfo Fernandes

Copywriter: João Caetano Brasil

Illustrators: Bruno Bueno, Rodolfo Fernandes

Retouchers: Celso Botino, Lilian Ferreira

Print Production: Zezinho Lima

Art Buyers: Stella Crippa, Mauro Moura

Account Supervisor: Cíntia Mourão

Advertiser's Supervisors: Fernando Sales, Daniela Franco, Leonardo Gomes, Thais Gallucci, Fábio Requer

Account Managers: Daniela Ferreira, Mirelly Rosa

Planners: Marcello Magalhães, Tiago Lara