Fiat:迷路的時(shí)候，哪看起來(lái)都一樣吧？
文/Aoi @頂尖文案topys
帶語(yǔ)音導(dǎo)航系統(tǒng)的Fiat車廣告。系列平面算不得精美，而勝在洞察。仔細(xì)想想，當(dāng)你行駛在陌生的地方又找不到方向，是不是街道、建筑全都變得毫無(wú)辨識(shí)度？方向感靠不住，還得靠導(dǎo)航。
文案：
When you're lost, everywhere seems the same.
Punto T-Jet with Blue&Me NAV, Voice-activated navigation system.
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Executive Creative Director: Marcelo Reis
Creative Director: Guilherme Jahara
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