文/Aoi @頂尖文案topys

聯(lián)合國(guó)兒童基金會(huì)的這兩則平面，用一種司空見(jiàn)慣的事物揭示了一個(gè)發(fā)人深省的道理。毛線背心、兒童襪子，從正面看平和美好，反面卻是不成人形的雜亂圖案。文案適時(shí)敲響警鐘——

Child abuse leaves indelible damage within.

虐待兒童將在他們心中造成難以磨滅的傷害。

Advertising Agency: Cheil Worldwide, Seoul, Korea

Chief Creative Officer: Joungrack Lee

Creative Director: Yehoon Lee

Copywriter: Seulki Lee

Art Directors: Jinhyung Kim, Hyesun Seo, Sangwook Kee

Photographer: Minkwan Kim