紅點(diǎn)獎(jiǎng)、世界最佳零售店設(shè)計(jì)獎(jiǎng)、歐洲年度最佳店鋪設(shè)計(jì)獎(jiǎng)—MINI pop-up store by Studio 38, London
- 紅點(diǎn)獎(jiǎng)
- 世界最佳零售店設(shè)計(jì)獎(jiǎng)
- 歐洲年度最佳店鋪設(shè)計(jì)獎(jiǎng)
- MINI
- pop-up
- store
- Studio 38
- London
編輯/R2@頂尖文案TOPYS
由德國(guó) studio 38 pure communication GmbH 設(shè)計(jì)的倫敦 MINI pop-up store 非常引人注目。室內(nèi)黑色的墻壁充滿了質(zhì)感和光澤，一輛展示的 MINI 汽車，充滿了時(shí)尚潮流的味道。這件作品獲得了紅點(diǎn)獎(jiǎng)及世界最佳零售店設(shè)計(jì)獎(jiǎng)，歐洲年度最佳店鋪設(shè)計(jì)獎(jiǎng)......
Our task was to design a temporary MINI brand store in London Westfield Stratford, Europe’s largest mall, which will be open for 1 year only, focussing on an immersive brand experience and giving shoppers the opportunity to browse the latest MINI models in a retail setting which is completely removed from the established car showroom environment.
The store also showcases the latest in retail technology, including a touch-based interactive mirror that allows shoppers to try on the outfits on sale without actually having to take their own clothes off. Customers can create their own MINI in 3D by using the UK’s first ever 3D car configurator and request a test drive.
Concept, architecture, design, communication, visual merchandising, interaction, production and the entire organisation was realised within a period of only three months.
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