文/sciascia@頂尖文案topys

來(lái)自AXE發(fā)蠟產(chǎn)品的最新創(chuàng)意廣告。相對(duì)于A(yíng)XE素來(lái)的魅惑大膽，這次卻顯得含蓄溫情，但是廣告一向獨(dú)特夸張的訴求方式依然讓人為之一振：主人公竟然是一個(gè)頭發(fā)和一個(gè)“胸器”。從男主剛?cè)肼毰c女主一見(jiàn)鐘情，到種種無(wú)法傾訴情壞的波折，最后終于在一個(gè)風(fēng)雨將至的夜晚走在了一起。也在此時(shí)，廣告吐出了這段戀情得以維系的真諦：頭發(fā)，是女孩對(duì)你的第一印象。至此，男女主人公看似無(wú)厘頭的詭異造型讓人恍然大悟，不得不佩服把洞察執(zhí)行地如此獨(dú)特，確實(shí)讓人眼前一亮。

Advertising Agency: BBH, New York, USA
Chief Creative Officer: John Patroulis
Executive Creative Director: Ari Weiss
Art Director: Dave Brown
Copywriter: Ian Hart
Head of Integrated Production: Justin Booth-Clibborn
Head of Broadcast: Lisa Setten
Agency Producer: Melissa Bemis
Business Affairs Manager: Laurie Litonjua
Business Director: Armando Turco
Strategy Director: John Graham
Production Company: Smuggler
Director: Filip Engstrom
DP: Martin Ruhe
Executive Producers: Lisa Rich, Brian Carmody, Patrick Milling Smith
Line Producer: Gustav Geldenhuys
Puppets: Jim Henson's Creature Shop
Editorial Company: Peep Show Post
VFX / Online: The Mill