文/Aoi @頂尖文案topys

東西是給蚊子用的，但廣告要做給人看。

想想酒吧、賭場(chǎng)、鋼管舞娘對(duì)你的吸引力多有大，

這玩意對(duì)蚊子就有多管用。

把滅蚊燈的藍(lán)色熒光作為主體，廣告與產(chǎn)品實(shí)物產(chǎn)生了自然聯(lián)接，

說(shuō)不定下次去酒吧都會(huì)選藍(lán)色霓虹燈的那間——蚊子大概少點(diǎn)。

Advertising Agency: Ogilvy & Mather, Bangkok, Thailand
Executive Creative Directors: Wisit Lumsiricharoenchoke, Nopadol Srikieatikajohn
Copywriters: Kris Garford Spindler, Natthaphat Poltarn
Art Directors: Wisit Lumsiricharoenchoke, Nopadol Srikieatikajohn, Watchara Tansrikeat, Yod Kosolnirattiwong
Photographer / Illustrator / Production House / Retoucher / Computer Artist: Visionary Group
Account Supervisor: Aree Tungsudjarit
Producer: Nopakao Netrhbutrh
Media: JCDecaux
Creative Director: Gumpon Laksanajinda