廣告公司Leo Burnetts 新分支—Farmhouse 視覺系統(tǒng)
廣告公司Leo Burnetts 的新分支—Farmhouse。如何說一個“好故事”是執(zhí)行創(chuàng)意最主要的核心。整體的形象有著現(xiàn)代和與時代同步精進的企圖， 也緊扣著以“人”為本的概念，畢竟說出好故事的是每個參與發(fā)想與執(zhí)行的創(chuàng)意人才。
Via adcstudio
Farmhouse is the innovation and new venture center of Leo Burnett. It’s inspired by the farm where Leo would invite his top thinkers to hunker down and come up with disruptive solutions to the biggest creative problems.
We created a visual identity that speaks to our existence: a modern, progressive proposition rooted in the feet-on-the-ground, midwest sensibility that lives at the core of the agency.
The imagery cues the farm metaphor. The infographics are approachable and friendly. Most important, our color palette and clean, simple look are direct descendants of the HumanKind identity, which mirrors our firm belief that the best innovations are victories of emotional need and human story, rather than of simple technology or product feature.
Visit the Farmhouse website. Via
