Campari酒:燈紅酒綠中的淡定人生
文/Aoi @頂尖文案topys
來(lái)自意大利名酒金巴利 (Campari)的幾則平面。幾何色塊的運(yùn)用營(yíng)造出燈紅酒綠、鶯歌歡場(chǎng)的想象,文案更像是一位閱盡世間百態(tài)的老者所言,帶著些哲學(xué)意味。既為名酒,自然和啤酒們的狂歡喧鬧不同,就要那么一股大家風(fēng)范。
Consult yourself if you have any questions.
有何困惑,問問自己的心。
Drink with moderation, charm and style.
帶著節(jié)制、魅力和風(fēng)格,喝吧。
Some follow the trend, others meet up for a drink with it.
有些人追逐流行,有些人杯子里裝的就是流行。
Advertising Agency: TBWA\Buenos Aires, Argentina
Executive Creative Directors: Juan Cruz Bazterrica, Guillermo Castañeda
Creative Director: Roberto Leston
Art Director: Jorge Martinez
Copywriter: Jorge Muñoz
Agency Producer: Sergio Palermo
Illustrators: Christian Montenegro, Pablo Bisoglio
Typographer: Pogo
Account Executive: Martina Ivancevic
Published: July 2012
