文/Aoi @頂尖文案topys

BikeNYC.org 是一個集合紐約各類自行車活動和愛好者的網(wǎng)站，隨著紐約城的日益擁堵，這一組織想呼吁大家更為廣泛地采用自行車作為通勤工具，同時也希望網(wǎng)站能成為該城最大的自行車社交信息網(wǎng)站。小編只想說，能把戶外廣告印在馬路上，執(zhí)行力強大。不過，一些針對開車的人寫的文案，坐在車內(nèi)的人真能看見？

Every New Yorker on a bike is one not in a car.

騎自行車的紐約客絕不開車。

Respecting pedestrians doesn't diminish the ability to think you're better than them

尊重行人并不泯滅你的優(yōu)越感。

Try subbing the words "screw" and "you" with "excuse" and "me".

試著把口頭禪“碾死你”換成“麻煩讓一讓”。

Drivers angry over bikers need a relaxing hobby.

May we suggest biking?

司機對騎自行車人的憤怒需要一種愛好來緩解。

不如騎車吧？

Bike like a New Yorker.

像真正的紐約客一樣騎車。

Client: BikeNYC.org

Advertising Agency: Mother, New York, USA