文/Aoi @頂尖文案topys

一句話形容賽百味最近的廣告：沒有固定的風(fēng)格就是它的風(fēng)格。玩過武俠風(fēng)（見作品“龍蝦堡強(qiáng)勢來襲”），這次又整起了動漫——由一只雞蛋唱著歌告訴你，我不止是早餐，雞蛋芝士三明治全天供應(yīng)的哦。畫風(fēng)只能說質(zhì)樸，但蛋蛋一臉幸福跳進(jìn)油鍋的結(jié)尾還真令人感動。

Advertising Agency: McKinney, USA

Chief Creative Officer: Jonathan Cude

Art Director: Erynn Sweeney

Copywriter: David McClay

Producer: Naomi Newman

Production Company: Hornet, Inc.

Director: Dan & Jason

Executive Producer: Michael Feder

Producer: Zack Kortright

Editor: Anita Chao

Composers: Andrew Feltenstein, John Nau