文/Aoi @頂尖文案topys

詭異的心跳聲，孩子們驚恐的眼神，似乎正醞釀著什么恐怖事件。

直到片尾字幕打出你才恍然大悟——

How do children see us.

When we’ve been drinking?

你是否了解，你在喝酒神志不清的時(shí)候，孩子們把你當(dāng)做怪獸？

當(dāng)我們真正用小孩的眼光去了解他們的恐懼，或許能反省自身做出改變。

For a child a monster can be real.

非常有震懾力的TVC，最后這個(gè)小孩的眼神著實(shí)讓人觸動(dòng)。

補(bǔ)充：

Fragile Childhood是芬蘭知名的公益機(jī)構(gòu)，成立于1986年，致力于幫助那些因父母酗酒而受到傷害的兒童。

Advertising Agency: Euro RSCG, Helsinki, Finland

Creative Director: Marko Vuorensola

Art Director: Marko Vuorensola

Copywriter: AnnuTerho

Account director: Nina Myllyharju

Project planner: MuusaSalminen

Production Company: Sauna@Grilli Films

Executive Producer: PetteriLehtinen

Director: MikkoLehtinen

Service Production: Studio Arkadena, Ljubljana

Producer: Hana Kovic

DOP: Jure Verovsek

Production Manager: Tina Pungartnik

Production Coordinator: UrskaVardijan

1st AD: Tina Fratnik

Production Designer: SpelaKropusek

Make Up: AlenkaNahtigal

Rabbit Costume: GregorLorenci

Casting: IvonaLjubicic

Gaffer: Robert Oberc

Grip: Jure Jelovcan

Location Managers: JocoZivc, DraganMladenovic, Tina Vojnic

Editor: Anders Meinander

Sound Design: Anders Meinander, TimoAnttila / Humina

Music: TuomasKallio

Post Production: Post Control

Colorist: Marko Terävä

Published: September 2012