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如何在二維上表現(xiàn)三維的立體環(huán)聲？LG很聰明，找來了大家熟知的三部電影海報(bào)《阿甘正傳》、《漂亮女人》、《殺死比爾》。LG 將這些海報(bào)做了個(gè)180°的大旋轉(zhuǎn)，為你呈現(xiàn)出海報(bào)背后的畫面。立體環(huán)聲，360度地享受電影的立意巧妙道出。建立在消費(fèi)者已有的認(rèn)知上借力發(fā)力，創(chuàng)意效力確實(shí)不錯(cuò)。

阿甘正傳篇

原海報(bào)

漂亮女人篇

原海報(bào)

殺死比爾篇

原海報(bào)

Advertising Agency: Y&R Sao Paulo, Brazil
Chief Creative Officer: Rui Branquinho
Creative Directors: Rui Branquinho, Flavio Casarotti, Victor Santanna, Jorge Iervolino
Art Director: Guilherme Rácz
Copywriter: Lucas Casão
Photographer: Lúcio Cunha
Art Buyer: Monica Beretta
Print Agency Producers: Elaine Carvalho, Flavio Zamboni
Account Managers: Valeria Ordonhez, Sandra Borges, Julia Altenhofen
Planner: Fernanda Flandoli, João Gabriel, Rafael Rossi
Media team: Gustavo Gaion, Gabriela Ben David
Client approval: Pablo Vidal
Published: March 2012