文/sciascia @頂尖文案topys

來(lái)自Ariel預(yù)洗保護(hù)的創(chuàng)意。廣告主要訴求Ariel的預(yù)洗保護(hù)可以讓衣服清洗起來(lái)更容易，打個(gè)比喻，就像是給衣服罩上了一層瓷，相信清理這些瓷器上的油污一定相當(dāng)輕巧。立意不錯(cuò)，表現(xiàn)簡(jiǎn)單明了，執(zhí)行得也很漂亮。

Advertising Agency: Beacon Communications / Leo Burnett Company, Japan
Executive Creative Director: Jon King
Creative Directors: Keizo Mugita, Shuji Matsumura
Associate CD / Copywriter: Minoru Hongo
Senior Art Director: Norihiro Sasa
Agency Producers: Kozo Nagashima, Makiko Okada
Photographer: Fumio Doi
Retoucher: Sunao Sakurai
Designers: Chizuru Horikawa, Yuichiro Yoshino
Stylist: Masato Okamura
Ceramics Artist: Yasuko Hasegawa
Food Stylist: Asako Kijima
Printing: Toshifumi Narui
Published: September 2012