文/sciascia @頂尖文案topys

訴求咖啡的提神作用，Diamond 咖啡玩起了“疊疊高”。苦逼的上班族是一家老小的依靠，校車司機(jī)是一群孩子生命安全的依靠，所以現(xiàn)在保持十二分的清醒可不是你一個(gè)人的事情了。創(chuàng)意很直觀，挖掘出功能需求之后的責(zé)任與擔(dān)當(dāng)，立意很好。

Advertising Agency: Leo Burnett, Hong Kong
Executive Creative Director: Connie Lo
Creative Director: Nutchanun Chiaphanumas
Art Director: Nateepat Jaturonrasmi
Copywriters: Spring Liu, Nutchanun Chiaphanumas
Advertiser’s Supervisor: Xiuhua Li
Account Manager: Karen Peng
Account Supervisor: Kennie Chung
Illustrator: Remix Studio Bangkok
Photographer: Nok Pipattungkul