Penguin Books：我們有各種書&各種企鵝
文/Aoi @頂尖文案topys
Penguin Books是英國的一家老牌出版商，最大競爭力是其書的品類齊全，能涵蓋各類人群、各種領(lǐng)域。為了宣揚(yáng)這種優(yōu)勢，他們把自己的LOGO植入了各行各業(yè)，來印證“Books for every interest.任何興趣書籍都可以找到。”LOGO放這么大還不招人厭，且極易延展，設(shè)計師們可以借鑒借鑒。
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Advertising Agency: Y&R, Malaysia
Executive Creative Director: Gigi Lee
Creative Group Head: Hoe Yew Pong
Art Directors: Hor Yew Pong, Nikken Chong, Foo Guan Foong, Emily Tan, Jillyn Cheoh, Joshua Tay
Copywriters: Boone Wong, Andrea Yap, Azeril Johari
Illustrators: Cue Art, Emily Tan, Jillyn Cheoh, Hor Yew Pong, Man Man
Designers: Emily Tan, Jillyn Cheoh, Loh Gan Kai, Chew Lee Chin
Typographers: Emily Tan, Loh Gan Kai
Photographer: Wizard Photography
