文/Aoi @頂尖文案TOPYS

現(xiàn)今，家庭暴力已成為一跨越國(guó)界、意識(shí)形態(tài)、階級(jí)和族群的全球問(wèn)題，受到國(guó)際社會(huì)的普遍關(guān)注。這類(lèi)事件中，受害者多為女性，她們?cè)诿鎸?duì)家暴時(shí)往往忍氣吞聲，一味忍耐。

墨西哥公益部門(mén)的這則廣告，揭示了一個(gè)令人心酸的事實(shí)：很多女性在遭受家暴后，想要傾訴，卻只能自語(yǔ)。

Advertising Agency: Y&R, Mexico

Executive Creative Directors: Rafael Barthaburu, Esteban Sacco

Creative Director: Pablo Ferrari

Copywriter: Pablo Ferrari

Account Supervisor: José Ramírez

Account Managers: Arturo Miranda, Álvaro Dopico

Agency Producers: Rita Villaseñor, Verónica Juárez

Advertiser's Supervisors: Mariana Baños, Verónica Noriega

Production Company: The Maestros

Producers: Enrique Nava, Claudia Del Bosque

Director: Rodrigo Valdés

Director of Photography: Emilio Valdés

Editing: Rafael Rivera

Post Production: Jorge Valdés

Sound Design: MCO Audio