文/Aoi @頂尖文案TOPYS

企鵝圖書這幾則廣告想要表達的，和喬布斯那句「Stay Hungry, Stay Foolish」如出一轍。號召我們“求知若饑”，永遠對知識保持饑渴。畫面倒是“直譯”了——內視的視角，一個饑餓的大腦在訂披薩、翻冰箱。當然，饑渴了你就會去買書。這是他們樂于看到的現實結果。

另外，注意看“腦外”的場景，分別象征了科學家等三種工作，意指企鵝圖書類目齊全，滿足各種知識需求?？蓞⒁娭暗南盗袕V告【我們有各種書&各種企鵝】，表達的是同一個意思。

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Advertising Agency: Y&R, Kuala Lumpur, Malaysia

Executive Creative Directors: Guillermo Vega, Edward Ong

Creative Directors: Icaro Doria, John Dorai

Copywriters: Brandon Henderson, John Dorai

Art Directors: Dan Treichel, Eduardo Quadra, Joshua Tay, Wilcox Yap

Photographers: Martin Sigal, Allen Dang / Wizard Photography

Art Buyers: Deena Fayette, T L Tan

Account Supervisor: Fara Edayu

Advertiser's Supervisor: Chung Yaw Hwa