文/Aoi@頂尖文案TOPYS

環(huán)保回收，說來枯燥。不如曲線救國，喚起我們對舊物的熱情，效果更好。WWF世界自然基金會這三張平面，輪胎秋千、紙箱房子、紙杯電話……場景設定一下被拉回童年，Lomo的攝影風格更是加重了懷舊的味道。舊物美好，記憶難忘。那是不是就該環(huán)?；厥?，讓舊物發(fā)揮它們的二次生命？

We should never stop recycling.WWF

Advertising Agency: Grey 141, Brazil

Executive Creative Director: Celso Alfieri

Creative Director: Celso Alfieri

Art Director: Rafael Goulart

Copywriter: Ignacio Carelli

Agency Producer: Marcelo Venturineli

Photographer: Paulo Risi

Published: November 2012