文/sciascia@頂尖文案topys

法航的一組創(chuàng)意平面，處處充滿著法式的浪漫與優(yōu)雅。典型的法國美女，不經(jīng)意間，在她散落的緊身衣帶、在她性感的高跟鞋跟、在她飄散的發(fā)絲、在她芭蕾舞鞋的帶子......一個(gè)小小Air France的Logo隨風(fēng)揚(yáng)起。雖然是靜止的平面，卻充滿靈動，把藍(lán)天的清新和法航的輕盈與舒適描繪得讓人心曠神怡、充滿向往。男人篇也是同樣的調(diào)性，沐風(fēng)的愜意與隨意，一切似乎都很享受。正如法航那句廣告語： making the sky the best place on earth。

Advertising Agency: BETC Euro RSCG, Paris, France
Photographer: Camilla Akrans
Executive Creative Director: Remi Babinet
Creative Director: Florence Bellisson
Art Director: Florence Bellisson
Assistant Art Director: Cyril Arandel
Copywriter: Valérie Chidlovsky
Agency Producer: Fabrice Brovelli
Art Buyer: Isabelle Mocq
Photographic Production: Ed Brachfield, Rita