文/sciascia@頂尖文案topys

巴西ANJ全國(guó)報(bào)業(yè)協(xié)會(huì)為了強(qiáng)調(diào)和突出其公信力而推出的一系列平面。與法官辯駁真理、向獨(dú)裁者申張民主、對(duì)政治家錯(cuò)誤做法的批評(píng)與指責(zé)、對(duì)新納粹的強(qiáng)力批判……對(duì)于一切不符合真理與民主的事情，就像看見(jiàn)厭惡的蒼蠅一樣，竭盡全力將其拍死。震撼的視覺(jué)傳達(dá)出的果斷、堅(jiān)決與威嚴(yán)，讓人值得信賴。

法官——真理

獨(dú)裁者——民主

 政治家——指責(zé)

新納粹——批判

ANJ. National Newspaper Association.

Campaign for The National Newspaper Association to reassure the importance of the newspaper as a media that goes deep into the news.

Advertising Agency: F/Nazca Saatchi & Saatchi, Sao Paulo, Brazil
Client: National Newspaper Association
Copywriter: Eduardo Lima
Art Directors: Luciano Lincoln
Creative Directors: Fabio Fernandes and Eduardo Lima
Photographer: Alexandre Ermel
Art buyers: Cristiano Godoy and Edna Bombini
Producers: José Roberto Jekl and Armando Ferreira