巴西ANJ全國報業(yè)協(xié)會:以輿論強力對抗
文/sciascia@頂尖文案topys
巴西ANJ全國報業(yè)協(xié)會為了強調(diào)和突出其公信力而推出的一系列平面。與法官辯駁真理、向獨裁者申張民主、對政治家錯誤做法的批評與指責(zé)、對新納粹的強力批判……對于一切不符合真理與民主的事情,就像看見厭惡的蒼蠅一樣,竭盡全力將其拍死。震撼的視覺傳達(dá)出的果斷、堅決與威嚴(yán),讓人值得信賴。
法官——真理
獨裁者——民主
政治家——指責(zé)
新納粹——批判
ANJ. National Newspaper Association.
Campaign for The National Newspaper Association to reassure the importance of the newspaper as a media that goes deep into the news.
Advertising Agency: F/Nazca Saatchi & Saatchi, Sao Paulo, Brazil
Client: National Newspaper Association
Copywriter: Eduardo Lima
Art Directors: Luciano Lincoln
Creative Directors: Fabio Fernandes and Eduardo Lima
Photographer: Alexandre Ermel
Art buyers: Cristiano Godoy and Edna Bombini
Producers: José Roberto Jekl and Armando Ferreira
