文/Aoi@頂尖文案TOPYS

成語說玩物喪志，樂高卻始終在對(duì)家長(zhǎng)說：你應(yīng)該玩，因?yàn)檫@不只是玩具。激發(fā)孩子的創(chuàng)造力才是我們的目的。

于是有了這樣一組平面。弄丟假牙、打碎花盆，從沒見過犯了錯(cuò)還這么得意的。原來所有的亂子用樂高玩具彌補(bǔ)過后，反而有了加分的效果。Creativity forgives everything.創(chuàng)造力是一切，有了創(chuàng)造力，一切都可以被原諒。

Advertising Agency: Grey, Paris, France

Creative Directors: Thierry Astier, Stephane Eynard

Art Directors: Laetitia Chrétien, Dimitri Hekimian

Copywriters: Jean-François Le Marec, Quentin Deronzier

Art buyer: Catherine Jarno

Photographer: Franck Malthiery

Production: LNB

Account Director: Laurence Cormier

Acount executive: Charlotte Huet