文/Aoi@頂尖文案TOPYS

路邊的野花不能采，路邊的野草卻可能是最好的戶外。JWT在推廣Reach牙線時(shí)，以路面上的雜草象征牙縫里的異物，人們低頭可見，巧妙而到位。

延伸閱讀：

大概是生活習(xí)慣差異，牙線廣告在國外很普遍。看看佳潔士牙線廣告：夾縫里的豬。

Advertising Agency: JWT and Agência Casa, Brazil
Executive Creative Directors: Roberto Fernandez, Ricardo John
Creative Directors: Rodolfo Amaral, Ricardo Marques, Gustavo Costi
Copywriter: Fernando Christo
Art Director: André Petrini
Art Buyers: Renata Sayao, Paula Ferrari
Illustration: Bruna Guerreiro / 6 E Meia
Photographer: Régis Fernandez
Editor: Felipe Madureira
Account Services: Fernanda Antonelli, Luciana Rodrigues, Carla Magro, Bruno Yantob, Gustavo Nobre, Yves Rodrigues
Media: Ezra Geld, Aline Moda, Daniela Heredia, Wagner Sena, Amaury Magalhães
Planner: Fernand Alphen, Patrice Lamiral E Luiza Madeira
Producer: Flávio Schaefer, Flavio Colella, Maira Chinaglia