文/sciascia@頂尖文案topys

IBM智慧地球在做宣傳推廣時(shí)，發(fā)現(xiàn)夜間斑馬線識(shí)別度低，很容易讓司機(jī)忽視，每年因此發(fā)生在斑馬線上的交通事故數(shù)不勝數(shù)。于是IBM按照孩子們的想法設(shè)計(jì)了“會(huì)發(fā)光的斑馬線”。夜間當(dāng)有行人走上斑馬線的時(shí)候，斑馬線會(huì)發(fā)出白色亮光。這樣的亮度警覺(jué)性自然會(huì)讓司機(jī)看見(jiàn)行人而放慢車(chē)速。

孩子的世界簡(jiǎn)單無(wú)邪，天馬行空，創(chuàng)意也簡(jiǎn)單有力，“發(fā)光的斑馬線”，真心值得推廣的項(xiàng)目。

Advertising Agency: Ogilvy & Mather, Amsterdam, Netherlands
Creative Directors: Darre van Dijk, Henk Nieuwenhuis
Copywriters: Henk Nieuwenhuis, Joost van Nistelrooij
Art Directors: Darre van Dijk, Oscar Flinterman
Agency Producer: Brenda Bentz van den Berg
Strategy Director: Mariette Hamer
Account Manager: Zilla Smith