Lung：肺。

Weight
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Client:
Cancer Patients Aid Association (CPAA)

Industry:

Developed By:
Touchstone Advertising, Mumbai

Showcase Description:
The main objective of this ad was to stop the rapidly growing habit of smoking. We have emphasized on lungs, as it a known fact that smoking damages lungs.

Showcase Challenge:
To stop the habit of smoking by creating an awareness among the smokers.

Technical Challenge:
Painstakingly chosen of fonts and wisely placing the alphabets in a thin format that gives a greater impact of weight reducing.

Credits:

Creative Director
Kailash Cahudhari, Shoeb Shaikh

Copy Writer
Shoeb Shaikh

Art Director
Raju Gawde, Shoeb Shaikh