文/Missa@頂尖文案topys

突然想結(jié)婚，男友說：沒準(zhǔn)備好。     

突然想休假，boss說：當(dāng)下正忙。    

突然想旅行，座駕說：前路未知。     

什么時(shí)候能說走，咱就走。轟轟烈烈盡興一把？

寶馬Xdrive，無論是你突發(fā)奇想上高山下火海，玩投栗子比賽，參與歌唱大賽，看懸崖峭壁生長得花堅(jiān)強(qiáng)，還是木雕展覽...天涯海角，高山平原，穿越四季，雨阻雪堵冰凍，任你行。不廢話，說走咱就走，人生難得豪邁！

Whatever the destination, the weather won’t stop you.

11月15-16日Poggio in Monte投栗子比賽

2月20日在Casal Flocco親證高山之巔逆生長的花

12月20-21在Col Di Fassa的木雕展覽會(huì)

Val Di Pioppo1月7舉行的唱歌比賽

Advertising Agency: Bcube, Milan, Italy
Executive Creative Director: Francesco Bozza
Client Creative Directors: Aureliano Fontana, Bruno Vohwinkel
Art Director: Giovanni Greco
Copywriter: Enrico Pasquino
Account Director: Edi Borrelli
Account Supervisor: Giansimone Graziosi
Account Executive: Elena Bisceglie
Art Buyer: Caterina Collesano
Illustrator: Dave McMacken
Artist Network: Pocko
Post Production: Holubowicz Studio