文/Aoi@頂尖文案TOPYS

牙敏感的痛苦，沒得過的人不會知道。太甜、太冰的食物美則美，一口咬下卻是鉆心的痛。佳潔士想告訴你的就是：拒絕美食，不如根治病痛。我們的脫敏牙膏剛好適合你。畫面簡潔、概念嫁接簡單，淺藍色背景給人一如既往的清潔、專業(yè)的感受。

Advertising Agency: Publicis, New York, USA
Chief Creative Officer: Rob Feakins
Executive Creative Director: David Corr
Creative Directors: Mark Ronquillo, Mike MacNeill
Art Director: Mike MacNeill
Copywriter: Mark Ronquillo
Photographer: Greg Neumaier
Art Producer: Darielle Smollian
Published: November 2012