文/Aoi@頂尖文案TOPYS

電子書侵占紙質(zhì)書市場(chǎng)的擔(dān)憂還沒有消除，Sony還來添油加醋。“一個(gè)有教養(yǎng)的人一年讀的書相當(dāng)于一棵大樹。還是看電子書吧。”用書拼成樹，意圖不難理解，但三張平面毫無發(fā)散，僅僅是樹的品種不同而已，意義大嗎？

An educated person reads one tree of books per year. Switch to e-books.

Advertising Agency: Dentsu-Smart, Moscow, Russia

Creative Director: Mikhail Kovalev

Art Directors / Illustrators: Minailova Anastasiya, Kirill Dikov

Copywriters: Katerina Kovaleva, Arakel Zatikyan

Producer: Firdinat Khakimyanov

Published: May 2012