銀行廣告:我無(wú)厘頭,但我是個(gè)好幫手
文/Aoi@頂尖文案TOPYS
看到下面這些無(wú)厘頭的問(wèn)題,你可能會(huì)啞然失笑。誰(shuí)會(huì)無(wú)聊到考慮這些呢?Neue Aargauer 銀行會(huì)。“不是難題我們不愛(ài)。當(dāng)然,財(cái)務(wù)問(wèn)題我們也能給你個(gè)答案。”表現(xiàn)自己的無(wú)所不知,只為突顯在一方面的專業(yè)度。讓人不禁聯(lián)想:當(dāng)我有問(wèn)題時(shí),那個(gè)大大的藍(lán)色問(wèn)號(hào)會(huì)不會(huì)出現(xiàn)?當(dāng)然,如果幫人理財(cái)能和胡思亂想一樣勁頭滿滿,也不失為一個(gè)好選擇了。
When I go out with the best friend of my best friend, am I alone?
當(dāng)我、我最好的朋友、我最好朋友的最好朋友三人一起約會(huì),我算是一個(gè)人嗎?
What color is a chameleon in a room full of mirrors?
把變色龍放進(jìn)滿是鏡子的房間它會(huì)是什么顏色?
If you drive at the speed of light and turn on the headlights, what happens?
如果你開(kāi)車以光速行駛并打開(kāi)了頭燈,猜會(huì)發(fā)生什么?
Why do you need to make an appointment with a clairvoyant?
和千里眼見(jiàn)面有必要預(yù)約嗎?
If a synchronized swimmer drowns, do all the rest drown too?
如果一個(gè)花樣游泳隊(duì)員溺水了,他的隊(duì)友也會(huì)同時(shí)溺水嗎?
Why don't sheep shrink when it rains?
為什么下雨的時(shí)候綿羊不縮水?
Advertising Agency: Euro RSCG Zurich, Switzerland
Creative Directors: Axel Eckstein, Frank Bodin
Art Director: Philipp Lengyel
Copywriter: Ivan Madeo
Grafics: Regine Cavicchioli
Photographer: Daniel Rieser
Published: 2012
