文/sciascia@頂尖文案topys

為了促進(jìn)人們多從官網(wǎng)上購買Kamasutra 安全套，他們發(fā)行了一組六個(gè)的可翻轉(zhuǎn)杯墊。即有情趣的一面，翻轉(zhuǎn)過來又是購物車的摸樣。用“性”趣盎然吸引關(guān)注與留存信息，用購物車點(diǎn)出本次宣傳真意。隨手邊的水杯，水杯下的杯墊，對(duì)于促進(jìn)網(wǎng)上購買應(yīng)該還是蠻有成效的。

Advertising Agency: Interface Communications, Mumbai, India
National Creative Director: Robby Mathew
Creative Director / Illustrator: Vipul Salve
Art Director: Viresh Pawar
Post Production: Cocktail Art Co.
Released: December 2012