文/Aoi@頂尖文案TOPYS

物種有起源，污漬也一樣。新娘從美發(fā)沙龍出來，剛巧遇上幾只不受控制的狗。但這漫畫可不僅僅只是講了一個故事。小小的一塊污漬，竟成了漫畫與現(xiàn)實的因果串聯(lián)。漫畫是因，底部白色的蕾絲婚紗是果。讓人對污漬的來龍去脈一目了然。可惜的是，天下沒有不散的演繹，故事也都有一個結(jié)尾——Ariel洗衣粉，污漬終結(jié)者。虛實結(jié)合的處理很妙。

Where the story ends.

No matter what the story behind your stain, Ariel brings it to an end.

Advertising agency: BBR Saatchi & Saatchi Tel Aviv, Israel
Executive Creative Director: Yoram Levi
Chief creative officer: Nadav Pressman
Creative director: Amir Ariely
Art director: Naor Itzhak
Copywriter: Orit Bar-Niv
Account director: Nir Federbush
Supervisor: Lee Bryn
Account executive: Lihi Gordon
Artist: Ella Cohen
Published: January 2013