文/Aoi@頂尖文案TOPYS

衡量一個(gè)游泳池的好壞，水質(zhì)絕對(duì)是不容忽視的一項(xiàng)標(biāo)準(zhǔn)。Schwimmer游泳館相當(dāng)自信，直接把名片的材質(zhì)換成了PH試紙，伸進(jìn)水里測(cè)試一下，幾分鐘后就知道要不要給背面的聯(lián)系人打電話預(yù)約辦卡了。其實(shí)任何事都一樣，大方承認(rèn)永遠(yuǎn)比避而不談更容易贏得好感。

Advertising Agency: doug & serge, Toronto, Canada

Chief Creative Officer: Doug Robinson

Creative Director: Ian Schwey

Associate Creative Director: Jason Buback

Associate Creative Director / Art Director: Mike Jones

Senior Designer: Solly Bulbulia

Print Production: Alan McKinlay

Published: September 2012