文/Aoi@頂尖文案TOPYS

短裙、冰激凌、美女露出的大腿……你可以有千萬種理由來喜歡夏天，你也可以僅僅因?yàn)橐粋€(gè)理由就逃避它——肥胖。躲在椰樹、沖浪板后有用嗎？根本問題在于你自己。

洞察精準(zhǔn)，直擊目標(biāo)人群脆弱的心靈。簡(jiǎn)單幾個(gè)物件將視覺引向畫面中心，即便你是個(gè)瘦子，也能感覺到那無處躲藏的窘迫感吧。

Don't hide from summer.

Advertising Agency: Name: Intertotal Comunicação, Caruaru, Brazil

Creative Directors: Gustavo Almeida, Helder França, Jackson Carvalho

Art Director: Eder Pessoa

Copywriter: Carlos Augusto

Published: January 2013