路虎LR4:Esc“逃離”鍵,掙脫辦公室的繁亂束縛
文/ sciascia @頂尖文案topys
沒有吶喊的文案,沒有狂野的視覺,只是一個(gè)簡(jiǎn)單的路虎模型,卻因?yàn)橐驎r(shí)制宜、恰到好處地放置在正確的地方,帶來了非常不錯(cuò)的傳播。
這源于對(duì)路虎消費(fèi)群的深刻洞見。其實(shí)每一個(gè)準(zhǔn)路虎冒險(xiǎn)家每天都會(huì)花很多時(shí)間在電腦上工作。所以創(chuàng)意團(tuán)隊(duì)將目光鎖定在了PC機(jī)的鍵盤上,制作出路虎LR4造型的 Esc鍵。安裝很簡(jiǎn)單,只需將原來的Esc鍵扣出,安裝上路虎LR4造型的 Esc鍵即可。如此個(gè)性化的鍵盤,當(dāng)他們?cè)诠ぷ鲿r(shí),這個(gè)鍵盤便作為一個(gè)溫和的提醒,讓你永葆一顆狂野的冒險(xiǎn)之心,掙脫辦公室的繁亂束縛,考慮試駕路虎LR4。
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