文/ sciascia @頂尖文案topys 

日本街道的干凈已被廣泛贊譽，他們極致到什么程度呢？以至于出現(xiàn)了像NPO這樣專注于清理細小垃圾的組織，譬如最常見的煙頭等。為了改善這一現(xiàn)狀，保持街道干凈整潔，NPO就需要大量人手來完成清理。于是乎，他們將這些容易被忽視的小煙頭放大N倍，印上宣傳資料，散落在東京的大街小巷，呼吁更多人參與其中。一個簡單巧妙的舉動，放大細微垃圾的不雅之處，讓人印象深刻。相信不能容忍這樣垃圾的人們，應該十分樂于參與進來，一起改善環(huán)境。
 

Advertised brand: NPO Reflection Project
Advert title(s): [cigarette butts] that makes you want to pick up cigarette butts
Headline and copy text (in English): Thank you for picking this up.
Advertising Agency (Name, City, Country):GREY tokyo, Tokyo, Japan
Associate Creative Director/Copywriter: Kei Oki
Senior Art Director: Takeshi Iwamoto
Director: David Shoichi Haruyama
Senior Production Producer: Makoto Kude（PARAGON）
Assistant Production Producer: Yusuke Kashiwagi（PARAGON）
Published/Released/Aired (Month, Year): Dec. 2012