佳得樂:韋德、杜蘭特雙雄交鋒,究竟誰是誰的噩夢
文/ sciascia @頂尖文案topys
趕在NBA常規(guī)賽如火如荼拼殺中推出, 一樣是說籃球故事,一樣請來東西部炙手可熱的球星韋德和杜蘭特,然而十分獨特的是佳得樂的敘事方式,夢里夢外,硝煙彌漫,懸念迭起。
一段韋德和杜蘭特各自在賽前心理獨白的挖掘,雙方在各自夢里瘋狂爭奪、暴扣籃板……雙雄爭霸,雖還未交鋒,已劍拔弩張被佳得樂渲染地恰到好處。他們相遇時究竟誰是誰的噩夢?是要超越對手,還是自己?
運動是一場挑戰(zhàn)自己極限的朝圣,不炫技,不混臉熟,佳得樂用犀利的洞察、勾人的故事詮釋此真意,值得借鑒。
Advertising Agency: TBWA\Chiat\Day, USA
Chief Creative Officer: John Norman
Global Group Creative Director: Brent Anderson
Global Creative Director: Jayanta Jenkins
Associate Creative Director / Copywriter: Gustavo Sarkis
Associate Creative Directors / Art Directors: Renato Fernandez, Guto Araki
Executive Producer: Sarah Patterson
Producer: Katie Lambrecht
Assistant Producer: Garrison Askew
Executive Project Manager: Karen Thomas
Managing Director: Nick Drake
Group Account Director: Blake Crosbie
Global Account Director: Caroline Britt
Management Supervisor: Magdalena Huber
Global Management Supervisor: Chris Crockett
Account Supervisor: Kyle Webster
Global Account Supervisor: Catherine Fishback
Account Executive: Robyn Baker
Sports Marketing: Lexi Vonderlieth, Brynn Cameron
Group Planning Director: Scott MacMaster
Planning Director: Martin Ramos
Planner: Rebecca Harris
Junior Planners: Katie Acosta, Matt Bataclan
Director of Business Affairs: Linda Daubson
Senior Business Affairs Manager: KK Davis
Talent Payment Manager: Vanessa Aniles
Traffic Manager: Jerry Neill
Production Company: MJZ
Director: Rupert Sanders
President: David Zander
Executive Producer: Kate Leahy
Producer: Laurie Boccaccio
Editorial: Rock Paper Scissors
Executive Producer: CL Weaver
Head of Production: Angela Dorian
Editor: Kirk Baxter
Post EFX: The Moving Picture Company
Executive Producer: Asher Edwards
Producer: Juliet Thierney
Supervisor: Paul O’Shea
Music: Amber Music
Original Composition
Composer: Eugene Cho
Executive Producer: Michelle Curran
Sound Studio: LIME STUDIOS
Mixer: Rohan Young
Executive Producer: Jessica Locke
Sound Design: Barking Owl
