Salvation Army公益:前任戀人物品的大用處
文/ sciascia @頂尖文案topys
Salvation Army是一個(gè)以從事救助貧困、教育等為主的基督教慈善機(jī)構(gòu)。為了鼓勵(lì)更多人捐贈(zèng),他們提出了一個(gè)構(gòu)想:“Ex-Valentine's Day”。
當(dāng)一段戀情結(jié)束,家里總會(huì)存留一些勾起你不愉快回憶的前任男/女友的東西,通常大部分人選擇就是通通扔掉,Salvation Army在此強(qiáng)調(diào)這些東西可能對(duì)其他人卻有莫大的幫助, “Ex-Valentine's Day”因此而來(lái),倡導(dǎo)大家捐贈(zèng)前男/女友的物品以幫助需要的人。
廣告一開(kāi)始,擬人的領(lǐng)帶就賤兮兮地一路跳一路唱,完全自我陶醉,高潮處卻戛然而止,被女主惡狠狠地扔進(jìn)了紙箱里。前松后緊的情節(jié)敘述,將這些企圖挑逗你悲傷回憶的前男友物品以及女主悲憤的心情,渲染到恰到好處,博得同感與一笑的同時(shí),捐助給別人確實(shí)是個(gè)不錯(cuò)的想法。
Advertising Agency: WMcCann, Sao Paulo, Brazil
Chief Creative Officer: Washington
Olivetto
Creative Director: Milton
Mastrocessario
Creatives: Carolina
Markowicz, Fabiano de
Queiroz
Media planning: Paula Marsilli, Viviane Vela, Kauê Guerrero, Fernanda Oya,
Giovanna Novaes
RTVC: Regina Knapp e Arlete Piccinini
Production Company: Vetor Zero Lobo
Film Director: Gabriel
Nóbrega
Director of Photography: Beto Hacker
Animation: Paulo Pássaro, D. Lee
Post Production: Felipe Seixas
Sound Production / Soundtrack: Zeeg
Operation director: Vera Dreckmann
Graphic Production: Marcelo Hack, Marcelo Pinto, Ricardo Rodrigues
Art Buyer: Ricardo Lívio, Zizi Damasco
Illustrator: Pict Estúdio
Web Production: Funn-Digital
Account Service: Maximiliano Lacerda, Roberta Julianelli, Ronald Alaby
Project Manager: Julia Soares
