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Salvation Army是一個以從事救助貧困、教育等為主的基督教慈善機(jī)構(gòu)。為了鼓勵更多人捐贈，他們提出了一個構(gòu)想：“Ex-Valentine's Day”。

當(dāng)一段戀情結(jié)束，家里總會存留一些勾起你不愉快回憶的前任男/女友的東西，通常大部分人選擇就是通通扔掉，Salvation Army在此強(qiáng)調(diào)這些東西可能對其他人卻有莫大的幫助， “Ex-Valentine's Day”因此而來，倡導(dǎo)大家捐贈前男/女友的物品以幫助需要的人。

廣告一開始，擬人的領(lǐng)帶就賤兮兮地一路跳一路唱，完全自我陶醉，高潮處卻戛然而止，被女主惡狠狠地扔進(jìn)了紙箱里。前松后緊的情節(jié)敘述，將這些企圖挑逗你悲傷回憶的前男友物品以及女主悲憤的心情，渲染到恰到好處，博得同感與一笑的同時，捐助給別人確實(shí)是個不錯的想法。

Advertising Agency: WMcCann, Sao Paulo, Brazil
Chief Creative Officer: Washington Olivetto
Creative Director: Milton Mastrocessario
Creatives: Carolina Markowicz, Fabiano de Queiroz
Media planning: Paula Marsilli, Viviane Vela, Kauê Guerrero, Fernanda Oya, Giovanna Novaes
RTVC: Regina Knapp e Arlete Piccinini
Production Company: Vetor Zero Lobo
Film Director: Gabriel Nóbrega
Director of Photography: Beto Hacker
Animation: Paulo Pássaro, D. Lee
Post Production: Felipe Seixas
Sound Production / Soundtrack: Zeeg
Operation director: Vera Dreckmann
Graphic Production: Marcelo Hack, Marcelo Pinto, Ricardo Rodrigues
Art Buyer: Ricardo Lívio, Zizi Damasco
Illustrator: Pict Estúdio
Web Production: Funn-Digital
Account Service: Maximiliano Lacerda, Roberta Julianelli, Ronald Alaby
Project Manager: Julia Soares