大眾惡作劇“拍你肩”，有時(shí)不能只相信直覺
文/ sciascia @頂尖文案topys
大眾一則街頭惡作劇式的傳播，小成本、有趣、關(guān)聯(lián)極強(qiáng)。
從別人背后拍他左肩然后躲到右邊去，應(yīng)該是大部分人都做過的惡作劇。利用人們思維慣性的盲點(diǎn)，這樣的惡作劇常常都能得逞。所以，馬有失蹄人有失足，大眾利用這一簡(jiǎn)單的方式，有趣的傳達(dá)了大多時(shí)候不能只依靠直覺判斷，大眾側(cè)向輔助系統(tǒng)還是相當(dāng)靠譜和實(shí)用的功能。
Advertising Agency: DDB Spain
General Creative Director: José María
Roca de Vinyals
Creative Directors: Javier
Meléndez, Xavi de la
Cruz
Creative Supervisor: Marc de la Cruz
Copywriter: Patri Pérez
Art Director: Luis Di
Lascio
Business Director: Gorka Lozano
Account Director: Javier
Villalba
Agency Producer: Vicky Mo?ino
Production Company: Checkin by Puente Aéreo
Executive Producer: Chus Aparicio
Producer: Meri M.
Losada
Director: Silver
Director of Photography: Susana Ojeda
Post Production: Pospo en Gracia
Music: "Ace of cups", Last crashed. Irene Martín
Published: April 2013
