文/ sciascia @頂尖文案topys

BBDO向來(lái)如此簡(jiǎn)潔，一針見(jiàn)血。

DSG直譯是直接換擋變速器，由德國(guó)大眾2002年推出；因?yàn)椴捎昧穗p離合器，換擋速度快、經(jīng)濟(jì)性能高成為DSG的主要優(yōu)勢(shì)。“毫無(wú)頓挫、平順自如”，為了突出大眾新甲殼蟲(chóng)使用這一技術(shù)帶來(lái)的暢快淋漓的駕駛感受，BBDO在youtube貼片廣告中預(yù)制了一個(gè)“跳過(guò)此廣告”圖標(biāo)，當(dāng)新甲殼蟲(chóng)變速超過(guò)舊甲殼蟲(chóng)時(shí)，即會(huì)出現(xiàn)此提示。只要點(diǎn)擊一下，立馬會(huì)從廣告跳至你所要觀看的視頻，DSG隨心所欲迅速換擋功能一目了然。

Advertising Agency: AlmapBBDO, Sao Paulo, Brazil
General Creative Director: Luiz Sanches
Creative Director: Renato Sim?es, Bruno Prosperi
Online Creation Co-Director: Luciana Haguiara, Sandro Rosa
Art Director: André Leotta
Copywriter: Leo Avila
Digital Production Director: Fernando Boniotti
Digital Media Piece Programming: A Madre
Art Buyer: Tereza Setti, Ana Cecilia da Costa
Account Executive: Fern?o Cosi, Filipe Bartholomeu, Vanessa Previero, Ana Beatriz Moreira Porto, Vanessa Silva
Planning: Cintia Gon?alves, Sergio Katz, Denis Camargo, Tatiana Weiss
Media: Paulo Camossa, Gabriel Queiroz, Kauê Lara Cury, Raphael Vignola, Larissa Porto de Andrade
Approval: Artur Martins, Tiago Lara, Fábio Rabelo, Ana Paula Lob?o, Marileide Negrini da Silva