大眾新甲殼蟲DSG：毫無頓挫，神速換擋
文/ sciascia @頂尖文案topys
BBDO向來如此簡(jiǎn)潔，一針見血。
DSG直譯是直接換擋變速器，由德國大眾2002年推出；因?yàn)椴捎昧穗p離合器，換擋速度快、經(jīng)濟(jì)性能高成為DSG的主要優(yōu)勢(shì)。“毫無頓挫、平順自如”，為了突出大眾新甲殼蟲使用這一技術(shù)帶來的暢快淋漓的駕駛感受，BBDO在youtube貼片廣告中預(yù)制了一個(gè)“跳過此廣告”圖標(biāo)，當(dāng)新甲殼蟲變速超過舊甲殼蟲時(shí)，即會(huì)出現(xiàn)此提示。只要點(diǎn)擊一下，立馬會(huì)從廣告跳至你所要觀看的視頻，DSG隨心所欲迅速換擋功能一目了然。
Advertising Agency: AlmapBBDO, Sao Paulo, Brazil
General Creative
Director: Luiz Sanches
Creative Director:
Renato Sim?es, Bruno Prosperi
Online Creation
Co-Director: Luciana Haguiara, Sandro Rosa
Art Director: André
Leotta
Copywriter: Leo
Avila
Digital Production
Director: Fernando Boniotti
Digital Media Piece
Programming: A Madre
Art Buyer: Tereza
Setti, Ana Cecilia da Costa
Account Executive:
Fern?o Cosi, Filipe Bartholomeu, Vanessa Previero, Ana Beatriz Moreira Porto,
Vanessa Silva
Planning: Cintia
Gon?alves, Sergio Katz, Denis Camargo, Tatiana Weiss
Media: Paulo
Camossa, Gabriel Queiroz, Kauê Lara Cury, Raphael Vignola, Larissa Porto de
Andrade
Approval: Artur
Martins, Tiago Lara, Fábio Rabelo, Ana Paula Lob?o, Marileide Negrini da Silva
