文/Aoi @頂尖文案TOPYS

科比傷退之后，Nike在美國的報紙和社交媒體上發(fā)布了這張平面。 這是典型的Nike風格——簡潔、有節(jié)奏、鼓舞人心。文案讀來就像科比籃球生涯的一次回溯，直到他受傷那一刻。帶來的觸動也不止于文字，更因為那種精神。援引一位科迷的話，“有種精神叫科比，打不打球不重要”。

Nike是值得期待的，它從沒有無趣的作品。完整中英對照文案在下方。

You showed us that an 18-year-old could play with the best.

You showed us that a championship, an exhibition game and a charity event are all must-wins.

You showed us how to play chess while others played checkers.

You showed us how to hit game winner after game winner.

You showed us that an 81-point game is a real thing.

You showed us that gold still matters.

You showed us how to take an ice bath.

You showed us how to score 30 points in a quarter, twice.

You showed us the Mamba Face.

You showed us how to demand perfection and demand it of everyone.

You showed us how to put big-boy pants on.

You showed us that you were never out of it. Ever.

You showed us how inspirational a pair of free throws could be.

Now, show us again.

你讓我們見證：18歲，便可與神對話

你讓我們見證：無處不在的必勝信念，不管是總決賽、表演賽還是慈善賽

你讓我們見證：比賽不是游戲，而是戰(zhàn)爭

你讓我們見證：如何一次又一次的絕殺致勝

你讓我們見證：單場81分可以成為一種精神

你讓我們見證：總冠軍以外的榮耀依舊重要

你讓我們見證：滾燙的信念不曾因冰水而降溫

你讓我們見證：單節(jié)30分的傳奇。一次，再一次

你讓我們見證：曼巴本色

你讓我們見證：完美主義是可以傳染的

你讓我們見證：如何像大人一樣打球

你讓我們見證：你與湖人同在

你讓我們見證：帶著決心的罰球，足以點燃一切

現(xiàn)在，請再一次，讓我們見證

翻譯鳴謝@黑戶小生

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