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一種產(chǎn)品能影射人生，恐怕只有酒水中的千滋百味才能領馭。

Guinness出街的平面，雖形式常見，但貴在與產(chǎn)品及其品牌精神結合地天衣無縫。Guinness的黑色酒體與白色泡沫，形象比擬出背后十年如一日的艱苦付出方能達至臺前的光鮮，透出這一杯黑啤背后，始終堅持釀造最好啤酒的決心與不惜付出巨大心力的態(tài)度。付出更多，方能醇厚，酒如此，人生亦然。

類似概念的Guinness創(chuàng)意：Guinness：好東西，只會降臨給那些懂得等待的人

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